Dilettantemusic.com

Dilettantemusic.com is an online classical music community.

We commissioned the The Times Young Photographer of The Year to create a series of portraits of Juliana Farha founder of Dilettante. We created press materials for online and traditional media and seeded the launch story into online influencer media and bloggers.

We had over 20 features in the national press and online blogs and magazines.

We also created the publicity for Blank Canvas, a live event in Shoreditch, which was pick of the week in Time Out and had a page preview in The Evening Standard amongst other coverage. We created stories each month to keep Dilettante in the media. Each piece of coverage resulted in hundreds of new members or Dilettantes!

Links to sample coverage:

The Times

The Guardian

This is London (Evening Standard)

Bridalwave

Website

Bruce Dunlop Associates

BDA is broadcast creative agency who do fantastic branding, set design and TV idents for ESPN, Channel 4, Discovery, Disney, ITV news amongst others. Our brief is to keep them in the trade and marketing press every month.

It’s all about press relationships which is facilitated by our great contacts within BDA's core press. We get to know our journalists and meet them face-to-face to find out their passions, their news and feature agendas. Each month sees the creation of news stories and BDA is kept in the minds of the relevant people in the industry.

We manage to do all of this for BDA's very small budget and the media where we're placing stories includes: Broadcast, Marketing, Campaign, C21, IVCA, Televisual, Design Week amongst others.

Website

Coverage available upon request.

Focus Laser Vision

We ran a media case study campaign for an existing business treating older people for reading vision. Celebrities were secured through our network to have their eyes lasered in return for media use.

We lasered Rick Wakeman’s eyes and placed a page in The Daily mail and Mail online which created hundreds of thousands of pounds worth of business.

We also created a TV advertising campaign for Channel 4. TV Presenter Paul Ross had his eyes treated and was on ITV's This Morning talking about his surgery with our client. Robin Campbell from UB40 and Eamonn O’Neil from BBC Radio Manchester were also secured. An influencer campaign was produced whereby high profile people who had their eyes lasered would talk it up to their clients and give discounts for treatments one of whom was Daniel Galvin.

Website

Additional case studies available upon request.